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Playbook

How to Stop ChatGPT and Google AI From Repeating a Negative Article

AI repeats what it can find. Make the bad article harder to find and the facts easier to find.

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The steps

  1. 1Ask ChatGPT, Gemini, Perplexity, and Google's AI what customers ask about you. Save each answer with the date.
  2. 2Note which answers repeat the article and which sources they cite.
  3. 3Ask the publisher to correct or update the article. A fixed source fixes every AI that reads it.
  4. 4Push the article down in Google. AI that uses live search finds it less often.
  5. 5Publish an accurate facts page about your business and keep your profiles current.
  6. 6Use each assistant's feedback button on wrong answers.
  7. 7Ask the same questions every month and compare.

What won't work

  • Asking the AI to forget it
  • Fake reviews or fake articles to drown it out

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This playbook is part of Push Down Negative Search Results. See the model behind every playbook on the playbooks page.

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