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Online Reputation Repair Playbooks

One model for every reputation problem, and a step-by-step playbook for each one.

The model

Find. Label. Remove. Push down. Protect.

  1. 1

    Find

    Everything people and AI see when they look you up.

  2. 2

    Label

    Each item: remove, push down, or leave alone.

  3. 3

    Remove

    What qualifies, through the right channel.

  4. 4

    Push down

    What stays, to page two or three, and out of AI answers.

  5. 5

    Protect

    Watch for the next problem and act on it.

Tell us what happened.

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